Friday, April 30, 2010

Signing Cookies

Okay, so it's a little sneaky. Or just good business. Either way, I like to take cookies to my book signings whenever possible.

Homemade, still warm, fragrant, glossy and chewy. Come on over and have a cookie. Talk to me. If you want to talk about my books, that's great. If you want to talk about the weather while gnawing oatmeal molasses goodness, that's fine, too.

One woman said she'd buy my book if she liked the cookie. She bought the book.

Another woman at a Barnes & Noble came up and said her husband sent her over for a cookie because he wanted another one and didn't want me to think he was a pig. Ha! She also bought a book.

And a few people have asked for the recipe. Here it is. Not too sweet, no nuts in case you're allergic, no raisins for those who don't like them.

Signing Cookies
  • 1/2 pound (2 sticks) butter, softened
  • 3/4 cup firmly packed brown sugar
  • 1/4 cup granulated sugar
  • 1/3 cup molasses
  • 2 eggs
  • 1 teaspoon vanilla
  • 1 1/2 cups all purpose flour
  • 1 teaspoon baking soda
  • 1 1/2 teaspoons cinnamon
  • 1/2 teaspoon salt
  • 3 cups old fashioned oats
Heat oven to 350 degrees. Beat together the butter, sugars and molasses until creamy. Add the eggs and vanilla and beat well. In another bowl combine the flour, baking soda, cinnamon and salt, mixing well. Add to the butter mixture. Stir in oats. Drop by rounded Tablespoons onto parchment-lined cookie sheet. Bake 10-12 minutes until done. Cool for a minute on the cookie sheet, then remove to a wire rack.

This makes about 4 dozen.

4 comments:

  1. Yum ~ I would probably buy my weight in books! Those look delish.

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  2. I think that's a good sales pitch. If nothing else, it helps break the ice and makes the customer feel more comfortable that in turn helps them buy more. They look yummy. I'll have to try the recipe.

    Mason
    Thoughts in Progress

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  3. Cricket -- please stop by my blog when you have a minute (May 1st post). I have a little award for you.

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  4. Anon -- luckily, books weigh a lot, and you don't.

    Mason, I like the idea of offering something to customers besides a bookmark, and people don't feel "sold to." Plus, it makes the whole experience more fun for me.

    Patricia -- Thank You! That was very Sweet! I'll be passing it along.

    ReplyDelete